A full-service experience can be more effective than a buy-side platform. These solutions start the process by reviewing and assisting in the preparation of your campaigns. A team of people will be working with you throughout the process, so you’re not merely handing this off to someone else. You set the goals, they handle the optimization.
If you’re interested in growing your campaigns through the usage of a full-service solution, read on for other benefits.
Goals and Targets
Many newbies don’t know where to begin. It’s difficult to determine what you should be looking for, and even harder to determine what is or is not working on your campaign. Even experienced players have a tough time breaking into a new market. That’s the prime advantage to a full-service offering. The process of launching, testing and scaling a campaign is performed for you.
You have to designate the conversion rate you’re aiming for and the provider takes care of the rest. They work hard to match your campaign by interest and demographic to users that are likely to convert, then they work on improving your campaign to reduce unnecessary spend and improve conversion rates. This could involve improving your targeting, making changes to the dates and times your ads show, or increasing bids to bring more traffic to a well-performing landing page.
Of course, this process can take time. It’s a good idea to budget for a few months at a time because some campaigns may require additional testing before they produce to their full potential.
Bio: Ted Dhanik is the CEO of engage:BDR, a digital advertising company specializing in mobile and desktop distribution. Ted Dhanik has been in digital advertising since the early 2000s, and is active as a mentor with Start Engine. For more information about Ted Dhanik, visit engage:BDR.