PVD Coating vs. Gold Plating

Both techniques have their own unique advantages to them that offer the user numerous benefits.

gold-barsIn the jewelry business, there are several different processes and techniques used to achieve a gold look. Now, aside from the fake products, two of the more common ways to achieve this appearance are through gold PVD coating and gold plating. Sure, they sound like they’re essentially the same process, but each has their own unique advantages that adapt to certain situations. So, what differentiates the two from each other?

PVD Coating

Physical vapor deposition, otherwise known as PVD, is a process that occurs within vacuum deposition systems that produce a decorative and functionally beautiful finish. PVD typically utilizes titanium nitride to provide a tough, durable coating layer on top of a substrate. PVD coatings tend to be more resistant to corrosion, moisture, and the other wear and tear features that watch users undergo.

Gold Plating

Gold plating, on the other hand, occurs when a piece of real gold is plated onto another type of metal – say, stainless steel for example. This process is often done as a cost-efficient way to achieve the look of real good. One advantage that gold plating has is that it gives the product the look of actual gold. It’s aesthetically pleasing to the eye and can be used on a variety of products. And, without having to pay thousands more to obtain a thin film vacuum coating, you can save a substantial amount of money. However, gold plating doesn’t have the same durability and resistance that PVD coating offers, leaving its security at the whim of the user.


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