Because of how ubiquitous and intertwined the Internet is with city life, many city folks take it for granted. Young professionals use it for their in-person and remote jobs. Families at home use it to stream whatever type of entertainment they want. And children in school can use it to find answers to any question they can think of. However, for many people in rural areas, life is not so simple.
Providing high-speed, high-quality Internet for rural areas is a problem the government has been attempting to tackle for several decades. Though the current administration has pledged funds and efforts to improve rural America’s infrastructure for a better broadband connection, many rural residents still feel the impact of no reliable Internet options. Work, education, and leisure time have been disrupted both by the region’s lack of infrastructure and cable companies’ refusal to cater services to rural residents.
With this in mind, rural residents are looking to rural Internet service providers to fill their niche and step up where cable companies cannot. Satellite Internet service providers are using their technological strength to reach underserved areas, while mobile Internet service providers such as UbiFi are using cell towers to offer unlimited 4G rural Internet with no data caps or overage fees. UbiFi, in particular, was founded with a mission to be one of the best rural Internet service providers for residents of rural America. For this reason, UbiFi had adopted the motto “Internet. Anywhere.”
As solutions to the rural Internet problem continue developing, rural residents will need support from the government and from businesses willing to take a chance on rural areas. Rural and urban citizens must work together to make Internet access everywhere a reality.