Category: Advertising
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Local Search Marketing Tips
Article by : Pierre Zarokian Your California Internet marketing needs to be local in order to eventually expand into the global market. Here are some of the local search marketing tips that you can use today to get your online marketing life in order. -Make Sure that Your NAP is in Order. NAP stands for…
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How to Retarget Without Spamming
Retargeting is an awesome tool for the savvy marketer, but newbies can damage their branding if they are not careful how they allocate that traffic. Showing your ads too frequently is often viewed as invasive. It also dilutes your brand and makes you seem like you are going after the cheap sale. You don’t want…
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How to Fine Tune Your Retargeting
Retargeting is an effective method at reaching new segments of your audience. You can use several strategies to increase your market reach, and improve the branding efforts of your display advertising. If you fine tune retargeting, it can deliver effective results for a fraction of the investment you would otherwise make. Build on What You…
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Day Parting and Other Automation Tips
Automation can help or hinder your campaigns, depending on what you use it for. Rely on it too much and you may miss crucial flags that tell you a campaign isn’t performing well. Too little and you will fall into paralysis as you chase stats. Marketing is all about knowing your audience and staying apprised…