Article by : Pierre Zarokian
Your California Internet marketing needs to be local in order to eventually expand into the global market. Here are some of the local search marketing tips that you can use today to get your online marketing life in order.
-Make Sure that Your NAP is in Order.
NAP stands for “name, address and phone number.” NAP is synecdoche for similarity across all of your listing items. The general idea is to make sure that the way you list yourself across all platforms is exactly the same. If you have an abbreviation in your listing on Google, then that abbreviation should also be there on your Yahoo listing.
Scale Appropriately
The best California Internet marketing company strategies build up to a presence on Facebook, Twitter and Google Plus. They start in smaller, local directories that are also niche oriented. Once the audience is created in that space, the marketer can send that audience to like and repost things on the bigger social media platforms en masse.
Focus on Your Local Audience.
Search engine marketing in California relies on the foot traffic that you get to your storefront. Even if that storefront is an online storefront, you must still have a local presence. This is the easiest audience for you to get, and it is necessary in order to get bigger audiences from other places.
About the Author: Pierre Zarokian is a internet marketer that runs and Search engine optimization company and social media marketing company. He regularly writes for Search Engine Journal and Visibility Magazine.